TikTok Ads for Agencies: Because Apparently, Anyone Can Do It (Even a Backend Dev)

Synopsis

Alright, digital marketing agencies, buckle up. You thought mastering TikTok Ads required, you know, *marketing* expertise? Think again. This book, brought to you by a backend developer who spends his days wrestling with databases and deployment pipelines, is here to demystify the chaotic world of TikTok advertising. Inside, you'll find step-by-step instructions on setting up campaigns, targeting demographics (because apparently, they exist outside of SQL queries), crafting compelling ad creatives (sure, why not?), and analyzing performance metrics that probably aren't stored in Redshift. We'll cover everything from the basics that you probably already know but might have forgotten in your rush to understand serverless functions, to advanced strategies that, frankly, might just be educated guesses. If you've ever wondered how to navigate the wild west of TikTok for your clients without hiring someone who actually understands it, this is your sarcastic, slightly bewildered guide. Prepare for insights from someone who sees TikTok not as a platform for creative expression, but probably just a really complex distributed system. It's a comprehensive guide, written by someone who's clearly just winging it, but hey, isn't that what marketing feels like sometimes anyway?