From Products to Services: A Practical Guide
Broman
0 reviews
Chapters
6
Language
English
Genre
Published
March 5, 2025
In 'From Products to Services: A Practical Guide,' Broman explores the essential strategies and tactics for successfully transforming a product-based company into a service-driven enterprise. This book provides a clear roadmap for understanding the nuances of service delivery, customer engagement, and organizational restructuring required for this transition. Through real-world examples and actionable advice, Broman covers key areas such as developing a service mindset, designing effective service offerings, building customer relationships, and managing the cultural changes within an organization. This book is an indispensable resource for business leaders, managers, and entrepreneurs looking to unlock new growth opportunities by embracing the power of services.
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Start Writing NowBroman is a seasoned professional with extensive experience in transitioning businesses from product-centric models to service-oriented approaches. His insights are drawn from years of hands-on work with diverse organizations, making him a valuable guide for anyone navigating this complex shift.
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