From Products to Services: A Practical Guide

Synopsis

In 'From Products to Services: A Practical Guide,' Broman explores the essential strategies and tactics for successfully transforming a product-based company into a service-driven enterprise. This book provides a clear roadmap for understanding the nuances of service delivery, customer engagement, and organizational restructuring required for this transition. Through real-world examples and actionable advice, Broman covers key areas such as developing a service mindset, designing effective service offerings, building customer relationships, and managing the cultural changes within an organization. This book is an indispensable resource for business leaders, managers, and entrepreneurs looking to unlock new growth opportunities by embracing the power of services.