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Joanne Hungwe is the visionary founder of Rooted (PTY) LTD, established on April 10, 2025. A Zimbabwean Biochemistry graduate, she specializes in creating hypoallergenic skincare products that utilize indigenous ingredients. Driven by a passion for the fusion of art, science, and technology, Joanne aims to craft luxurious skincare solutions that heal and empower. Her commitment to improving access to medicinal solutions reflects her deep connection to her heritage and desire to make a positive impact in her community. Rooted embodies her beliefs, inspired by Colossians 2:7, which emphasizes growth and faith. Born on April 12, 1999, Joanne is a young entrepreneur dedicated to creating a lasting legacy. She inspires others to embrace their roots while innovating for a better future, transforming the skincare industry with her unique, culturally rich approach.