0 reviews
Chapters
6
Language
English
Genre
Published
June 2, 2025
"Rooted Growth: A Handbook for Sustainable Skincare Entrepreneurship" is the definitive guide for building a purposeful and sustainable business in the ethical beauty sector. Drawing inspiration and practical insights from Rooted R&D (PTY) LTD, this handbook unveils the essential elements of integrating quality, sustainability, and community engagement into the core of a skincare brand, emphasizing hypoallergenic products crafted with culturally rich, indigenous ingredients. It offers a clear vision and operational blueprint for aspiring entrepreneurs navigating the complexities of the industry, empowering them to align their ventures with a shared vision of growth and positive impact. Beyond its foundational principles, this handbook provides a comprehensive, practical roadmap for launching and scaling a conscious skincare business. It includes a detailed business plan layout, featuring critical financial projections, budgets, and operational guidelines specifically tailored for establishing a low-budget, small-scale factory, particularly relevant for contexts like Harare, Zimbabwe. With a focus on minimizing losses and reducing human error, "Rooted Growth" equips entrepreneurs with the tools and knowledge necessary for sustainable development, offering invaluable insights into fusing heritage and innovation to build a successful, ethical brand from the ground up.
Joanne Hungwe is the visionary founder of Rooted R&D (PTY) LTD, a Zimbabwean company specializing in hypoallergenic skincare crafted with indigenous ingredients. A Biochemistry graduate, Joanne is passionate about the fusion of art, science, and technology to create luxurious, healing, and empowering skincare solutions. Driven by her heritage and a commitment to community impact, she established Rooted in 2025 to build a lasting legacy and inspire others to blend their roots with innovation for a better future.
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