Identifying Your Niche and Audience

Let’s get one thing straight: if you’re trying to sell books online without knowing your niche, you’re basically throwing darts in the dark and hoping for a bullseye. Spoiler alert: that’s not a strategy—it’s a disaster waiting to happen. Identifying your niche is like finding your book’s soulmate. It’s the sweet spot where your passion, expertise, and market demand collide. Whether you’re writing about medieval sword-making techniques or gluten-free baking for cats (hey, no judgment), your niche defines who you’re speaking to and why they should care.

Now, let’s talk about your audience. No, it’s not ‘everyone.’ If you think your book is for ‘everyone,’ then it’s actually for no one. Your audience is a specific group of people who are just as obsessed with your niche as you are. They’re the ones Googling late at night, desperate for the exact knowledge or entertainment your book provides. So, do your homework. Stalk forums, dive into social media groups, and scour Amazon reviews to understand what they want, what they hate, and what keeps them up at night.