The Political Climate of 2016
The year 2016 was a watershed moment in Philippine politics, marked by a palpable sense of disillusionment with the established order. Years of persistent issues such as corruption, poverty, and crime had eroded public trust in traditional political institutions and leaders. This created a fertile ground for an outsider candidate who promised radical change and a departure from the status quo.
Social media played a crucial role in shaping the political landscape of 2016. It allowed for the rapid dissemination of information, both accurate and misleading, and facilitated direct engagement between candidates and voters. This new form of political communication bypassed traditional media outlets and enabled candidates to cultivate a strong online presence and mobilize support.