0 reviews
Chapters
6
Language
English
Genre
Published
February 9, 2025
In "Unlocking Google Ads: A Guide to Generating Leads for Service Businesses," Paul Easton provides a comprehensive roadmap for business owners eager to harness the power of Google Ads. This textbook is designed to demystify the complexities of online advertising, breaking down the process into actionable steps that can lead to effective lead generation. With a focus on small to medium service businesses, Paul emphasizes strategies that convert clicks into customers, ensuring that readers not only understand how Google Ads works but also how to implement it successfully in their own ventures. Through inspirational insights and practical examples, this book empowers entrepreneurs to take control of their advertising efforts. Readers will learn to navigate the Google Ads platform, develop compelling ad campaigns, and analyze performance metrics to optimize their results. Whether you are new to digital marketing or looking to enhance your existing strategies, this guide will inspire you to unlock the full potential of Google Ads and transform your business.
Paul Easton is a seasoned digital marketing expert with over a decade of experience in helping small to medium-sized service businesses thrive online. With a background in advertising and a passion for teaching, Paul has successfully guided numerous entrepreneurs in leveraging Google Ads to maximize their lead generation efforts. His insights are rooted in practical experience and a deep understanding of the digital landscape.
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