The Web Content Manager's Essential Guide: Mastering Your Digital Presence

Synopsis

Are you a professional tasked with managing your company's website content, from static pages and engaging blog posts to vital images and videos? 'The Web Content Manager's Essential Guide' is designed specifically for you. This practical handbook cuts through the jargon to provide clear, actionable advice on establishing and maintaining a compelling online presence. You'll learn the fundamental principles of effective content strategy, discover how to optimise your content for search engines and user experience, and gain insights into managing different content types efficiently. This guide covers everything you need to know to take control of your digital assets. Explore best practices for content creation, curation, and governance. Understand the importance of content lifecycle management, from planning and publishing to archiving and analysis. Whether you're new to web content management or looking to refine your existing skills, this book will empower you to make informed decisions, enhance your website's performance, and ensure your company's digital voice is heard loud and clear.