Navigating Choice: Essays on Behavioral Decision-Making

Synopsis

Navigating Choice: Essays on Behavioral Decision-Making is a collection of essays designed to introduce university students to the core principles and models that underpin our understanding of how people make decisions. This book delves into the cognitive biases, heuristics, and psychological factors that systematically influence choices, often leading to deviations from rational economic models. Through clear explanations and real-world examples, the essays explore topics such as prospect theory, framing effects, cognitive dissonance, and the impact of social influences on individual choices. Each essay aims to provide students with a solid foundation for further study in fields like behavioral economics, psychology, marketing, and public policy, empowering them to critically analyze and improve decision-making processes in their own lives and within broader social contexts.