Low-Budget-Marketing: Das umfassende Handbuch für kreative Marketingstrategien

Synopsis

"Low-Budget-Marketing: Das umfassende Handbuch für kreative Marketingstrategien" by Stefan Frisch is a comprehensive guide designed to provide both beginners and advanced marketers with a deep understanding of modern low-budget marketing. Inspired by Jay Conrad Levinson’s guerrilla marketing books, this guide covers both offline and online strategies, enhanced with creative methods to develop clever, cost-effective marketing approaches. The book focuses on practical examples, background information, and creative techniques that encourage readers to experiment with low-budget marketing in their own business contexts. This book aims to inspire and empower business owners, marketing managers, startups, and solopreneurs across all industries to confidently implement low-budget marketing strategies. Through numerous real-world examples and creative methodologies, readers will gain the courage to try new approaches and develop their own innovative marketing models. The content is designed to be accessible and actionable, providing the motivation and tools necessary to achieve significant marketing impact without a large financial investment. Frisch’s extensive experience ensures that the strategies are not only creative but also grounded in practical, proven methods.