Golden Tree

Synopsis

About Golden Tree Golden Tree Group (GT Group) is a European omnichannel company specialising in the direct-to-consumer (D2C) sale of food supplements and skincare products. The Group operates through two entities: Golden Tree d.o.o. (Slovenia) and Golden Tree UK. Present in more than 15 European markets, Golden Tree continues to expand its international reach through a scalable and performance-driven business model. What We Do We develop and market our own brand, combining in-house product development with outsourced manufacturing through carefully selected partners. Our focus remains on building strong brands, driving innovation, and delivering results through an effective omnichannel sales approach. Operations & Scale 123 employees (as of 31.12.2025) Central fulfilment centre + facilities in Spain and the UK Strong logistics network supporting efficient European distribution Our Strength A highly skilled, multidisciplinary team drives all key functions—from product development and marketing to customer experience and technology. With strong digital marketing capabilities and a growing base of loyal customers, Golden Tree is positioned for continued growth across Europe. Medical Expertise & Trust Our products are developed in collaboration with a Medical Advisory Board of recognised healthcare professionals. Their expertise ensures high-quality formulations and adds credibility through active involvement in product communication and promotion. Financial Growth Our dedication to quality and our clear vision have helped us expand not only our market presence but also our financial performance. Last year, we achieved over €20 million in net turnover, and projections for this year are even more promising, with expected revenues exceeding €26 million, based on first-quarter results. This growth is driven by our dedication to serving an average of 30,000 customers per month. As we continue to expand and innovate, we hold true to our founding principle: "Small steps to big change." We’re excited about the future and look forward to exploring new partnerships to further our reach and impact. Let’s work together to redefine wellness and improve lives across Europe and beyond. Global Nutritional Supplement Market The global nutritional supplements market is experiencing strong and sustained growth, driven by rising disposable incomes, increasing health awareness, and a growing focus on preventive healthcare. Consumers are placing greater importance on nutrition as a key component of overall well-being, particularly in supporting immunity, digestive health, and mental balance. This shift reflects a broader movement toward proactive health management and long-term wellness. Key Driving Factors Busy Lifestyles and Aging Population Fast-paced lifestyles make balanced nutrition harder to maintain, while an aging population increases demand for convenient, effective supplements. Rise of Vegan and Plant-Based Supplements Growing availability of plant-based options is attracting health-conscious consumers seeking clean, sustainable products. Increasing Health Concerns and Nutrient Deficiencies Higher rates of chronic diseases and widespread nutrient deficiencies are boosting demand for targeted supplementation. Growth of Online Distribution Channels E-commerce expansion has made health and wellness products more accessible, accelerating market reach. Innovation and Technological Advancements in Nutrition Advances in science and technology are enabling new formulations and personalised solutions, supporting continued market growth.