From Lab to Likes: Amplifying Research Impact on Social Media

Synopsis

University teaching and research staff often face the challenge of translating intricate academic work into compelling narratives that resonate with a broader audience. 'From Lab to Likes' provides a practical roadmap for navigating the dynamic landscape of social media to enhance research visibility, foster collaborations, and ultimately, increase impact. This guide demystifies the process of creating accessible, shareable content, offering actionable strategies applicable across all disciplines, from STEM to the humanities and social sciences. Discover how to craft engaging posts, leverage different platforms, and measure your success in driving not just likes, but also citations and meaningful academic connections. Whether you're aiming to reach fellow scholars, policymakers, or the general public, this book equips you with the tools to turn your groundbreaking research into meaningful social media conversations and build a stronger academic profile.