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Chapters
6
Language
English
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Published
October 2, 2025
The way we design is fundamentally changing. As artificial intelligence becomes increasingly integrated into every aspect of our lives, from the apps we use to the products we consume, the role of the designer is also transforming. 'Design Intelligence: The Next Essence of Design' introduces a groundbreaking new discipline that moves beyond the creation of static artifacts. Instead, it focuses on the design of intelligent systems that can adapt, learn, and optimize themselves. This book argues that the true craft of design in the AI era lies in becoming stewards of these dynamic loops, orchestrating the collaboration between human and machine intelligence, and ensuring that the meaning and purpose of our creations are upheld. This guide is essential for designers, innovators, business leaders, strategists, educators, students, tech creators, and any professional eager to understand and shape the future. It provides a clear roadmap for embracing the principles of Design Intelligence, enabling you to stay relevant, drive innovation, and lead the charge in an AI-powered world. Discover how to shift your perspective from making things to shaping the systems that make things, and become a guardian of meaning in the next evolution of design.
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Start Writing NowRicardo Ruffo is the Founder and CEO of Echos, a global innovation lab and school of design. For over 15 years, he has been helping organisations and leaders reimagine strategy, culture, and systems through design. A pioneer in connecting Design Thinking with AI, Ricardo is developing the concept of Design Intelligence — a new discipline for orchestrating human and machine creativity in an intelligent world.