Crisis Communications Playbook: Prepare, Respond, Recover

Synopsis

In today's fast-paced and interconnected world, a robust crisis communications plan is not just a recommendation—it's a necessity. 'Crisis Communications Playbook' offers communication and PR professionals a clear, journalistic-driven guide to developing, implementing, and refining a comprehensive strategy to safeguard reputation and manage public perception during critical events. This book cuts through the noise, providing a no-nonsense approach to preparing for the unexpected, responding effectively when crises strike, and recovering with resilience. The playbook delves into the core components of a successful crisis plan, from proactive risk assessment and stakeholder identification to message development, media relations, and post-crisis analysis. Borremans emphasizes practical, step-by-step methodologies, drawing on real-world scenarios and best practices to ensure readers can build a plan that is both adaptable and actionable. Whether you are new to crisis communications or seeking to enhance your existing framework, this guide equips you with the knowledge and confidence to lead your organization through its most challenging moments.